Holiday shopping is about to change forever. Forget endless scrolling, comparing prices across a dozen tabs, and calling stores to see if an item is in stock.
Google has just unleashed a massive AI upgrade that turns your phone into a personal shopping assistant, and it’s unlike anything we’ve seen before.
Announced on November 13, 2025, just in time for the holiday rush, this update uses powerful new agentic AI to handle the most tedious parts of shopping for you. It’s not just about finding products anymore; Google’s AI will now call stores on your behalf, track prices, and even automatically buy an item for you when it goes on sale. This is the future of retail, and it’s live now.
Expert Analysis: “For years, AI in shopping has just meant better recommendations. This is a monumental leap forward. Google is transitioning from a search engine to an ‘action engine.’ The introduction of agentic AI that can make calls and complete purchases on a user’s behalf is a paradigm shift. It moves Google from helping you find information to helping you get things done in the real world. This will fundamentally alter consumer behavior and put immense pressure on competitors like Amazon and OpenAI.”
1. Shop Like You Talk: Conversational Search is Here
The first major upgrade is to AI Mode in Google Search. You no longer need to think like a computer, using specific keywords. Now, you can shop just by describing what you want, as if you were talking to a friend.
- How it Works: You can type or say complex, natural phrases like, “I need a cozy sweater for a trip to the mountains, but it has to be a warm autumn color and look good with both jeans and dresses.”
- What You Get: The AI understands the context (like the weather in the mountains) and your style preferences. It then gives you a rich, visual response with shoppable images, reviews, and even comparison tables that highlight key differences between products.
This is all powered by Google’s massive Shopping Graph, which tracks over 50 billion products and updates 2 billion of them every hour, ensuring the information you see is fresh and accurate.
2. Let the AI Make the Calls: Finding Local Stock for You
This is where it gets truly futuristic. You’ve found the perfect gift, but you need it today. Instead of manually calling every local store, you can now tell Google’s AI to do it for you.
- How it Works: When you search for a product “near me” (starting with toys, electronics, and beauty products in the U.S.), you’ll see a new button: “Let Google Call.”
- What it Does: You tell the AI what you’re looking for, and it uses an upgraded version of Google’s Duplex technology, powered by Gemini, to physically call nearby stores on your behalf. It asks if the item is in stock, checks the price, and even asks about any special promotions.
- The Result: You receive a text or email with a summary of the AI’s conversations, telling you exactly where to go to buy your item locally.
3. Never Miss a Sale Again: Agentic AI Checkout
This is perhaps the most powerful feature of the new update. Google’s new agentic checkout can now monitor a product for you and automatically buy it when the price drops to your desired level.
- How it Works: You find an item you want and use Google’s price-tracking feature. You tell the AI the exact size, color, and—most importantly—the price you’re willing to pay.
- The AI Takes Over: When the product’s price falls into your target range, you’ll get a notification with a “Buy for me” button.
- Automatic Purchase: Once you confirm your shipping and payment details (via Google Pay), the AI agent will go to the merchant’s website, add the item to the cart, and securely complete the purchase for you.
This feature is starting to roll out now in the U.S. with major retailers like Wayfair, Chewy, Quince, and select Shopify merchants, with many more to come.
4. Shopping Directly in the Gemini App
The power of Google Shopping is also coming directly to the Gemini app. You can now go from brainstorming gift ideas to browsing and comparing shoppable products all within a single chat conversation.
Whether you’re making a budget-conscious holiday list or just looking for Black Friday ideas, Gemini can now provide you with real product listings, comparison tables, and links to buy, all powered by the same reliable Shopping Graph.
Conclusion: The Future of Shopping is an AI Agent
This holiday season marks a turning point for e-commerce. Google has fired the starting gun on the era of agentic AI, transforming its platform from a simple search engine into a powerful personal assistant that can actively participate in your life. By combining the conversational intelligence of Gemini with the vast, real-time data of its Shopping Graph, Google is making a bold play to become the central hub for how we discover, research, and purchase everything. The days of manual shopping are numbered; the future of retail is an AI agent working for you.
SOURCES
- https://techcrunch.com/2025/11/13/google-expands-ai-shopping-with-conversational-search-agentic-checkout-and-an-ai-that-calls-stores-for-you/
- https://blog.google/products/shopping/agentic-checkout-holiday-ai-shopping/
- https://www.cnn.com/2025/11/13/tech/ai-online-shopping-google-amazon-openai-battle
- https://in.investing.com/news/stock-market-news/google-updates-ai-shopping-features-ahead-of-holiday-season-93CH-5106435
- https://9to5google.com/2025/11/13/google-agentic-shopping/
- https://arstechnica.com/google/2025/11/google-rolling-out-conversational-shopping-and-ads-in-ai-mode-search/
- https://www.theverge.com/news/819431/google-shopping-ai-gemini-agentic-checkout-calling
- https://business.google.com/us/think/ai-excellence/google-io-2025-ai-marketing/
- https://mlq.ai/news/google-releases-ai-powered-shopping-features-including-conversational-search-and-agentic-checkout/
