Data-Driven Marketing - BroadChannel

An infographic of the BroadChannel Semantic Attribution Framework, showing how AI clustering organizes a messy customer journey into clear, revenue-driving semantic paths.

AI & Policy / Digital marketing

BroadChannel Semantic Attribution: The AI-Powered Marketing Framework

November 5, 2025November 5, 2025 - by Ansari Alfaiz

For over a decade, marketing attribution has been a story of flawed models and guesswork. Did the sale come from the initial Facebook ad, the …